Covid-19 negatively impacts on modelling industry

By Melissa Chikumba

The modelling industry like any other sectors in the country has not spared by the rampant negative effects of COVID-19.

Gweru based modelling guru Mavis Koslek, who is the Midlands license holder for the Miss Tourism Zimbabwe pageant and founder of Image Modelling Agency said the industry has since lost revenue due to the Covid-19 pandemic. 

“Covid-19 has greatly impacted on the modelling industry in the country. Due to the country’s lockdown which have seen the suspension of all entertainment activities including modelling the industry has really been negatively affected,” Koslek said.

Consequently, the suspension of the entertainment industry by government has been a huge financial drain on modeling as all the events have been suspended.

“We are facing serious financial constraints that emanated from massive cancellation of shows and withdrawal of sponsorship,” Koslek said.

The industry was overwhelmed to an extent that it left out some of the projects that intended to bring in revenue.

“Due to the above mentioned problems we were left with no option but to shelve all projects due to the prolonged lockdown thereby leaving us in a grave financial need as the scourge made our coffers run dry,” she added.

Meanwhile the government is availing funds to artists who were affected by lockdown and lost income as a result to cushion them from the effects of COVID19.

“We are arguing  all artists to come and fill in forms at the National Arts Of Council of Zimbabwe offices and the funds are not politically aligned.

“The call is for those artists who are in need and are able to identify how much they lost during the lockdown period,” Kwekwe Arts and Media Trust Director Kudakwashe Zvarai said.

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