Bantuman urge artists to be innovative

By Lesley Chihwata

Top Kwekwe musician, producer and promoter Tawanda Jumo has said the Covid-19 pandemic which has adversely affected the music industry calls for artists to be innovative so as to stay relevant and generate income.

Bantuman as Jumo is affectionately known is a Director of Bantu studios and Kwekwe Podium.

“The Arts industry has been so tough, stressful, quiet and full of loneliness during this Covid- 19 period,” Bantuman told Observer Style.

He however, said despite the gloom there is need for artists and producers to be innovative so that they will restore connections with their fans.

He encouraged artists to make use of the Internet for them to stay relevant.

“We have to be innovative and make use of the internet space while we invent ways of bringing back our live connections with our fans.

“Social media should be used to the fullest to stay relevant to our fans, while artists have to device means and ways of embracing the modern methods of selling art online,” he said.

The Covid-19 pandemic has left artists failing to host live shows, which are their main sources of income, thereby sending many artists in abject poverty.

“Zimbabwe was first hit by a wave of piracy, then followed by the economic crisis  and now the Covid 19 pandemic. The pandemic has put a lid on the main option left for us artists to earn money through live shows. Under the Covid-19 lockdown it is practically impossible to host live shows,” he said.

The music guru said there is need for sponsors to partner artists in hosting online events.

“We are still looking for sponsors to support us in our live shows online program Kwekwe Podium. Autoworks has accepted our proposal and we hope more partners will come on board,” he said.

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