Dendairy register spike in fruit juice sales as demand for milk remains steady


Kwekwe based milk processing firm Dendairy has registered a spike in fruit juice sales as milk has seen a steady demand from consumers the company’s Director Daryl Archibald has said.

The employer of more than 300 employees has also not been spared from the country’s inclement economic conditions which have seen the skyrocketing of basic commodities.

 “This month we are tracking 20% of budgeted sales for the 7th day of the month. The biggest sales have come from fruit juices which are typically sold prior to the Christmas period.

“Milk has been steady in demand as consumers have rushed to stock up on imported products that they deem more likely to have price increases,” he said.

Dendairy due to foreign currency shortages has been experiencing cost increases as Archibald explains that the company, “For every three litres of product we produce we need US$1 in foreign inputs. This meant significant cost increases on packaging and fruit pulps.”

The milk processor has however indicated that the company’s production is more cost effective than imported products a situation which has rapidly pushed production in months.

Founded in 2004 Dendairy Limited produces dairy products that include full cream milk, low fat milk, mass, long life milk, milk powder, flavored milks, ice cream, butter yoghurts.

It has already established regional markets in countries such as Zambia and Malawi and also South Africa.

“Dendairy will export over US200 000 this month and is helping greatly in securing our business,” Archibald said.

In 2016 Dendairy commissioned its $10 million Kwekwe plant.

The milk processor has according to the company director  installed a 12, 000 Liter per hour Ultra High Temperature (UHT) line , and a 10, 000 Liter per hour fermented milk line in the past 3 months.

“There are three new filling lines that have been paid for ad are en route. When these new lines arrive we will have to employ more full time staff. In the last two weeks we have done major services on two of our lines. One of the extra lines is on site however the filing line is in Durban and is scheduled for commissioning in January,” he said.

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