By Tinaani Nyabereka
Gweru- The Midlands fashion show is scheduled to take place this month and preparations for the beauty and fashion fete are at an advanced stage.
Upcoming fashion designer and beauty pageant trainer Emily Ncube said she is working towards transforming the fashion industry in the province.
Ncube who is Director of Dress to Impress fashion Agency encouraged people in the province to support the initiative.
The second edition of the fashion extravaganza has a marked difference as it is including new fashion products and professional fashion designers who are coming from all sectors of the nation.
“The 2nd edition of the Gweru fashion show is around the corner and has been slated for this month on a date to be advised. We started the fashion show last year as an effort to grow the fashion outlook of our region .So this year we are having the second edition which show that the industry is growing in the Province and people are supporting us.
“We are going to have new fashion products showcased and some being sold so people must come in their numbers.we hope to exceed this year because we are hosting professional designers,” she said.
Ncube who ventured in the fashion industry in February 2017 said she is yet to open a fashion house in the Midlands capital saying she want to reach the international market and groom upcoming artists who have passion in fashion and designing.
“We are going to officially open our own fashion house here because we are growing and we have developed our marketing industry .So the industry will run under our brand ‘Dress to Impress’ and we will continue to work on introducing new and diverse products which satisfy our market.
“ I also look forward to nurture and groom youths who want to see their dreams in the industry and in modelling so that they don’t sleep on their dream but instead they get to stand,” she said.
The dress to impress agency recently partnered various companies and individuals such as Duly’s, Gweru Motors and Economist Trust Chikohora among others as efforts to promote the art of fashion in the Province.